The winery
Tavernello
Wine brand of the Gruppo Caviro, targeted at the mass market and large-scale retail; offers bottled and Bag-in-Box wines made from 100% Italian grapes.
- Emilia-Romagna (sede legale e divisione vino) · Italia
- Since 1983
- 14 products
The story
Born as a Caviro brand and widely distributed through the mass retail channel, Tavernello has become a broadly available product in Italy and abroad. The brand is historically linked to the introduction of wine in Tetra Pak packaging and is promoted as a pop, accessible label, on the market for decades with recent restyling and an image relaunch.
Production philosophy
Offering simple, recognizable, and accessible Italian wine for everyday consumption, with a focus on packaging sustainability and on promoting the Caviro cooperative supply chain.
Terroir and vineyards
Tavernello wines are made from grapes sourced from various regions of Italy. The group's headquarters and wine division are located in Emilia-Romagna, while grape harvesting and supply involve member wineries across several regions.
Awards and recognition
Featured in international sales rankings and receiving mentions and medals in competitions for certain bottlings.
Characteristics
- Grape varieties
- Trebbiano
- Chardonnay
- Pinot Grigio
- Famoso (Pinot Famoso)
- Sangiovese
- Syrah
- Cabernet
- Merlot
- Montepulciano d'Abruzzo
- Pignoletto
What makes it distinctive
- The flagship brand of the Caviro Group.
- 100% Italian grapes selected from north to south
- Available in both bottle and Bag-in-Box
- Accessible positioning: wine for everyday consumption and the mass retail market
- Product lines dedicated to regional grape varieties and organic offerings.
