Brand
Hapsburg
Hapsburg is a brand specializing in absinthe that is part of the Wine & Spirit International portfolio. It offers a range of products in the traditional European style, with high‑strength labels (e.g. X.C) and classic versions.
- Italy
- Since 1999
- 2 products
The story
Hapsburg was launched in 1999 as an absinthe brand during the modern revival of the category. The brand is owned and developed by Wine & Spirit International; published information indicates production was originally carried out in Bulgaria and later moved to Italy in collaboration with local producers. Over the years the range has expanded to include 'Classic' versions and the high‑strength X.C lines, as well as flavored variants and liqueurs.
Production philosophy
The brand aims to reinterpret absinthe in a modern key: a distinctive, contemporary and accessible product for a broad audience, focusing on the drinking experience and versatility in cocktails as well as traditional ritual consumption.
Territory
Brand owned in the United Kingdom (Wine & Spirit International) with international distribution; production reported in Italy after an initial phase in Bulgaria.
Awards and recognition
According to the brand's website, the expression 'La Magnifique' won a silver medal at the Absinthe Masters (cited for 2012 and 2013).
Production method
Produced according to the traditional European style of absinthe; commercial descriptions report classic recipes using Artemisia (wormwood) and, for some expressions, distillation in a traditional alembic still.
Distillation
Distillation in traditional alembic still (reported for some labels)
Characteristics
- Type
- Brand
- Categories
- absinthe
- herbal liqueurs
- high‑strength absinthe
- Raw materials
- Artemisia absinthium (wormwood)
- anise
- fennel
- neutral alcohol
- Representative products
- Hapsburg Absinthe Classic 72.5% (50cl)
- Hapsburg Absinthe X.C / Extra Strong 89.9% (50cl)
What makes it distinctive
- Brand launched in 1999 and developed by Wine & Spirit International.
- Range includes the Classic 72.5% and the X.C/Extra Strong 89.9% (high‑strength line).
- Produced according to traditional absinthe recipes; some references indicate distillation in an alembic still.
- International distribution and presence, with marketing activities and participation in trade events.