Brand
CATH (Linea Cath)
CATH is a line of ready-to-drink cocktails marketed in Italy under the name CATH | Cocktail AT Home. It offers pre-mixed versions of mixology classics, presented with references to Italian locations and designed for home consumption or the Horeca channel.
- Italy
- 4 products
The story
CATH was born as an RTD project developed from 2019 and marketed exclusively for the Italian market by Mercanti di Spirits. The initial range included five mixology classics (including MiTo a Stromboli, Negroni a Taormina, Boulevardier a Sirmione, Gimlet a Positano, Daiquiri a Sorrento) and later expanded with additional references; according to the distributor's communication the project reached significant units sold during the first years of commercialization.
Production philosophy
Bring the quality of professional bar cocktails in a ready-to-serve format, using selected distilled spirits and liqueurs and portraying each product with an image and a story that evoke iconic Italian places.
Territory
Italy (exclusive distribution for Italy: Mercanti di Spirits, registered office in Milan with an operational showroom in Campania).
Production method
Pre-mixed products (ready-to-drink): blending and bottling of premium distilled spirits and liqueurs. These are not barrel-aged products; they are intended for immediate consumption or for Horeca/retail distribution.
Characteristics
- Type
- Brand
- Categories
- ready-to-drink cocktails
- RTD cocktails
- pre-mixes for mixing
- products for Horeca and retail
- Raw materials
- gin
- rum
- bourbon
- vodka
- liqueurs
- Representative products
- Linea Cath Boulevardier A Sirmione 70cl
- Linea Cath Daiquiri A Sorrento 70cl
- Linea Cath Gimlet A Positano 70cl
- Linea Cath Mito A Stromboli 70cl
- Linea Cath Negroni A Taormina 70cl
What makes it distinctive
- Line of ready-to-drink cocktails marketed as CATH | Cocktail AT Home.
- Exclusive distribution for Italy by Mercanti di Spirits.
- Range inspired by Italian locations (e.g. Taormina, Positano, Sorrento, Sirmione, Stromboli).
- Products available in 20 cl and 50 cl formats on the website; larger formats (e.g. 70 cl) indicated as available for the Horeca channel on request.