Brand
Mangaroca
Mangaroca is a historic brand specializing in Batida de Côco, a creamy coconut liqueur inspired by Brazilian tradition, now present on the European market with a range of ready-to-drink products and bottled versions.
- Since 1980
- 2 products
The story
Batida de Côco is a Brazilian-origin beverage introduced to the European market in the late 1970s. The Mangaroca brand has corporate roots formalized with the establishment of Mangaroca International AG in 1980; over the years the brand was distributed across Europe and, since 2017, has been part of the Henkell Freixenet group portfolio, which has refreshed its image and international distribution.
Production philosophy
To celebrate the tropical, convivial character of the Batida: a Brazilian-inspired recipe with a creamy profile, designed to be easy to use in cocktails or enjoyed chilled. The brand emphasizes a lively image, simple ingredients and a summery experience.
Territory
Brazilian-inspired recipe and origin; brand developed and marketed in Europe, with a strong presence in markets such as Germany, Spain and Italy via the Henkell Freixenet group and local distributors.
Production method
Produced as a low-alcohol creamy liqueur, formulated from coconut liqueur and milk; some references note the use of rum (e.g. rum from Réunion) or coconut water for specific variants. The product is commercialized both in bottles and in ready-to-drink formats.
Characteristics
- Type
- Brand
- Categories
- coconut liqueurs
- Brazilian liqueur (batida)
- creamy liqueurs
- ready-to-drink aperitifs
- international brand
- Raw materials
- coconut
- skimmed milk
- coconut water
- rum / cachaça (variants)
- Representative products
- Batida De Coco 1lt Mangaroca
- Batida Royal Aperitivo 70cl
- Mangaroca Batida De Coco Liqueur 70cl
- Mangaroca Batida De Coco Liqueur 70cl - ETICHETTA DANNEGGIATA
What makes it distinctive
- Historic Batida de Côco brand on the European market
- Redesign and range relaunch including RTD can formats
- Part of the Henkell Freixenet portfolio since 2017