Brand
Midori
Midori is a melon liqueur with a characteristic emerald green color, produced and distributed by the Suntory group. It is known for its sweet, fruity flavor and its wide use in cocktail mixing.
- Japan
- Since 1978
- 1 product
The story
Midori was created by Suntory: its origins trace back to a melon liqueur marketed in Japan (Hermes Melon Liqueur) and development for the international market took place in the 1970s. The liqueur was presented to international bartenders and launched on the US market in 1978; since then Midori has achieved global distribution with production and bottling in several countries.
Production philosophy
The brand aims to convey the freshness and colors of Japanese nature, emphasizing the use of premium melons and the versatility of the product as an ingredient for creative and recognizable cocktails.
Territory
Origin Japan; international presence and distribution. Sources indicate production and/or bottling sites in Japan, Mexico and France, in addition to global distribution through Suntory/Beam Suntory networks.
Production method
According to official information, Midori is obtained by extracting the essence from two different types of melon and combining the two extracts with a neutral alcohol base and sugar to achieve the characteristic aromatic profile. Production is focused on extraction, blending and quality control.
Characteristics
- Type
- Brand
- Categories
- fruit liqueurs
- melon liqueur
- Japanese liqueurs
- spirits brand
- Raw materials
- melon (muskmelon / Yubari varieties as indicated by sources)
- sugar
- neutral alcohol base
- Representative products
- Midori Melon Liqueur 70cl
- Midori Melon Liqueur (commercial format)
What makes it distinctive
- Distinctive emerald green color and melon aroma
- Brand produced and distributed by Suntory (Japanese company)
- International launch and prominence since 1978
- Widespread use in mixing (classic cocktails like the Japanese Slipper, Melon Ball etc.)
- Typical alcohol strength 20–21% vol