Brand
Noon
NOON is a gin brand recognizable for its graduated blue bottle and for its dry, floral gin that changes color thanks to the infusion of Butterfly Pea Flower. The recipe lists ten botanicals, grain alcohol and a pronounced citrus and juniper profile.
- Modena · Emilia-Romagna · Italy
- 2 products
The story
The NOON project was born from Walter Pirotti’s idea: the brand’s origin refers to family traditions linked to juniper harvesting. The recipe development cites the involvement of master distiller Charles Maxwell. The commercial company is NOON SRL, with legal headquarters in Italy (VAT number shown on the website) and online sales activity.
Production philosophy
A pursuit of quality drinking combined with a strong aesthetic and sensory appeal: the bottle is conceived as a functional object (a graduated cylinder) that facilitates serving the gin & tonic, while the recipe aims for balance between traditional Italian botanicals and a theatrical element (the Butterfly Pea Flower).
Territory
Product/brand with ties to the United Kingdom (production/distillation in London) and market/bottling in Italy (Modena). Commercial headquarters/company identified in Italy.
Production method
Distilled in London (distillate origin indicated by the producer) using a blend of botanicals in a pot still; the Butterfly Pea Flower is cold-infused after distillation to impart the characteristic color that shifts on contact with tonic. Bottling is carried out in Italy (Modena) according to producer information.
Distillation
Pot still distillation (London) of the botanical blend; cold infusions (Butterfly Pea Flower) post-distillation to achieve the color effect, according to producer indications.
Characteristics
- Type
- Brand
- City
- Modena
- Categories
- gin
- dry floral gin
- color-changing gin
- premium gin
- Raw materials
- grain alcohol
- juniper berries
- Butterfly Pea Flower (flower, cold-infused)
- citrus (Sicilian oranges and lemons)
- bitter almonds
- gaggiolo fiorentino
- Representative products
- NOON Distilled Gin 50cl
- Gin Noon Magic 50cl
- Gin Noon Refill 200cl
What makes it distinctive
- Dry gin with a strong floral and citrus imprint
- Color-changing effect (purple → pink) thanks to the Butterfly Pea Flower
- Graduated cylindrical blue bottle designed to measure the gin & tonic
- Distillation indicated in London and bottling in Modena
- Project developed by Walter Pirotti with the contribution of a master distiller