Brand
Old Smuggler
Old Smuggler is a historic blended Scotch whisky brand, positioned as an authentic and accessible blend. The brand, with origins that sources associate with 1835, has been part of the Gruppo Campari portfolio since 2006.
- Scotland (United Kingdom)
- Since 1835
- 2 products
Old Smuggler
Meet the producer
The story
According to Gruppo Campari's corporate documentation, the Old Smuggler brand is presented as created in the 19th century (sources indicate 1835) and historically distributed across several international markets. In December 2005 Campari announced the purchase from Pernod Ricard of the Glen Grant, Old Smuggler and Braemar brands; the transaction was completed in 2006 (closing 15 March 2006). After the acquisition, Gruppo Campari coordinated the brand's production and distribution in strategic markets.
Production philosophy
Positioned as a traditionally styled blended Scotch at an affordable price, aimed at consumers new to whisky and at markets with broad consumption.
Territory
Origin: Scotland (Scotch). Key historical and current markets reported in sources: United States, Argentina and several Eastern European countries.
Production method
Produced as a blended Scotch: the blending of various malt and grain whiskies to achieve the brand profile. (Product type: blended Scotch whisky).
Characteristics
- Type
- Brand
- Categories
- whisky
- blended Scotch
- whisky brand
- Raw materials
- cereals (malt and other grains)
- Representative products
- Whisky Old Smuggler 70cl
- Whisky Old Smuggler 70cl Ceramic
What makes it distinctive
- Historic blended Scotch brand with origins associated to the 19th century.
- Part of the Gruppo Campari portfolio since 2006 (deal announced December 2005, closing March 2006).
- Established presence in markets such as the United States, Argentina and Eastern European countries.
- Typically marketed in 70 cl formats in international retail channels.