Brand
Olmeca
Olmeca is a Mexican tequila brand founded in 1967, today managed within the House of Tequila / Pernod Ricard portfolio. It offers mixto expressions (at least 51% sugars from agave) and some flavored variants, with production tied to the Los Altos region of Jalisco.
- Arandas · Jalisco (Los Altos) · Mexico
- Since 1967
- 1 product
The story
The Olmeca brand was created in 1967 in the Tequila region of Jalisco. Over time production shifted toward the highlands (Los Altos) of Jalisco; the brand passed through various industrial owners and is now part of the group managed under Pernod Ricard's House of Tequila. Over the years the range expanded to include Silver, Reposado, Gold and flavored variants such as the chocolate line.
Production philosophy
Positioned as an accessible, versatile tequila, Olmeca emphasizes Mexican tradition combined with production processes designed for consistency and repeatability. The brand communicates a cocktail-friendly approach while referencing the raw material (blue agave) and the production territory.
Territory
Produced in the state of Jalisco, Mexico — linked to the Los Altos area (Arandas / Los Altos) with roots in the town of Tequila (Denomination of Origin Tequila).
Production method
According to official information, Olmeca uses Tequilana Weber (Blue) agave, cooks the piñas, extracts with a roller mill, ferments with proprietary yeast and distills in column stills. Some expressions (Reposado) are then finished in ex-bourbon barrels.
Distillation
Distillation in column stills; fermentation with proprietary yeast.
Ageing
Maturation in barrels (e.g. ex-bourbon) for Reposado expressions; Silver/Blanco versions are unaged.
Characteristics
- Type
- Brand
- City
- Arandas
- Categories
- tequila
- tequila mixto
- tequila Los Altos
- flavored tequila (chocolate)
- Raw materials
- Tequilana Weber (Blue) agave
- added sugars (for mixto expressions)
- Casks and ageing vessels
- ex-bourbon barrels
- Representative products
- Olmeca Silver (Blanco)
- Olmeca Reposado
- Olmeca Gold
- Olmeca Dark Chocolate
- Tequila Olmeca Blanco 100cl
- Tequila Olmeca Blanco 100cl - LABEL DAMAGED
What makes it distinctive
- Brand established in 1967 with historic production in the state of Jalisco.
- Part of the House of Tequila portfolio managed by Pernod Ricard (global management/brand owner).
- Production linked to Destilería Colonial de Jalisco (NOM 1111) in the Los Altos region, Arandas, Jalisco (noted in technical sheets and trade publications).
- Range includes mixto expressions and flavored variants like Dark Chocolate; Reposado is finished in ex-bourbon barrels.