Brand
Roe & Co.
Roe & Co. is an Irish whisky brand launched by Diageo as a premium blended range designed for cocktails and contemporary drinking; the lineup is characterised by blends of malt and grain whiskies, a strong presence of first-fill ex-bourbon casks and bottling at 45% ABV, not chill-filtered.
- Dublin · Dublin · Ireland
- Since 2017
- 1 product
The story
The Roe & Co. brand was relaunched by Diageo in 2017, taking its name from the historic George Roe & Co. company active in 19th-century Dublin. The creation of the blend was led by Diageo's Master Blender and conceived in collaboration with Irish bartenders to produce a versatile whiskey for cocktails. Diageo later converted the former Guinness Power House into a production/visitor centre at St. James's Gate, Dublin, where the Roe & Co. distillery began production in 2019.
Production philosophy
To craft a modern, elegant and harmonious blended Irish whiskey that works well both neat and in cocktails: focus on malt fruitiness, grain creaminess and maturation that highlights vanilla and light spices through the use of ex-bourbon casks.
Territory
Dublin (The Liberties, St. James's Gate), Ireland
Production method
Blends of malt and grain whiskies, with a high percentage of maturation in ex-bourbon barrels (particularly first-fill). Bottled at 45% ABV and declared non chill-filtered.
Ageing
Maturation predominantly in ex-bourbon barrels (high proportion of first-fill); some expressions employ solera techniques or specific maturation processes for particular releases.
Characteristics
- Type
- Brand
- City
- Dublin
- Categories
- Irish whiskey
- blended whiskey
- whiskey for cocktails
- premium brand
- Raw materials
- malted barley
- cereals (grain)
- Casks and ageing vessels
- ex-bourbon American oak barrels (first-fill)
- solera / cask system (for some releases)
- Representative products
- Roe & Co. Irish Blended 70cl
- Roe & Co. Solera Single Malt
What makes it distinctive
- Brand relaunched by Diageo in 2017 as a premium blended Irish whiskey.
- Product developed under the supervision of Diageo's Master Blender and with input from Irish bartenders for cocktail use.
- Bottled at 45% ABV and not chill-filtered.
- Distillery/visitor centre located in the former Guinness Power House at St. James's Gate, Dublin; production started in 2019.