Santero (958 Santero) is a Piedmontese wine company known for sparkling wines, aromatized wines and a line of aperitifs and ready-to-drink cocktails (cans and bottled formats) marketed under the 958 brand. The company combines traditional winemaking with creative packaging solutions for the domestic and international market. (santero.it)
The company was founded in 1958 in Santo Stefano Belbo (CN) by the Santero family; over time it developed the 958 brand (introduced in 2009) and expanded the range to include sparkling wines, aromatized cocktails, aperitif mixes and Ready-to-Drink products. In recent years it has introduced canned formats, new aperitif variations (including the Spritz Aperitivo) and lines dedicated to the HORECA channel. (santero.it)
Production philosophy
Santero focuses on product and image creativity, with particular attention to bottle design and packaging (e.g. the artistic "Bubble of Art" lines and the 'Hand' bottle), alongside an approach oriented to range and channel innovation (RTD, alternative formats). (santero.it)
Territory
Headquarters and production facilities in Santo Stefano Belbo, Piedmont (area of the Langhe and Monferrato). Operations address both the domestic market and export. (santero.it)
Production method
Industrial winemaking and formulation of aperitifs/ready-to-drink products in the company’s facilities; the company states it uses modern technologies for the production of wines, sparkling wines and ready-to-drink beverages. Detailed technical information on individual production phases is not publicly available. (santero.it)
Characteristics
Type
Producer
City
Santo Stefano Belbo
Categories
Sparkling and aromatized wines
Ready aperitifs (RTD)
Canned cocktails
Piedmontese producer of sparkling wines (spumanti)
Raw materials
Moscato grapes
Representative products
Cocktail Aromatizzato - Mimosa - Brilla
Cocktail Bellini Analcolico - Santero
Santero 958 Aperitivo Mix 100cl
Santero 958 Aperitivo Mix 75cl
Santero 958 Spritz Aperitivo 100cl
What makes it distinctive
958 brand launched in 2009 to convey a modern range of sparkling wines and cocktails.
Ready-to-Drink line introduced with canned formats (e.g. non-alcoholic Bellini).
Packaging and product design recognised as distinctive elements (the 'Hand' and 'Bubble of Art' lines).
Operational headquarters in Santo Stefano Belbo (CN), Piedmont.