Snow Queen

The Snow Queen brand is known on the international spirits market and was redesigned and relaunched in its “organic” guise around 2017/2018; ownership/management is linked to Ellustria Ltd. (United Kingdom). In recent years the brand has also been distributed through the travel retail channel via agreements with industry operators.

The brand communication emphasizes purity and organic quality: Snow Queen is presented as a vodka made from certified organic wheat, focusing on transparency of the "organic" value and a premium positioning for neat consumption or in cocktails.

Brand with commercial/origin roots linked to Kazakhstan (product origin according to several distributors), with bottling carried out in France and commercial management/positioning handled by Ellustria Ltd. (United Kingdom).

Gold medals at selected international industry competitions (e.g. Gold at the Vodka Masters 2020 for Snow Queen Organic; Gold at the Luxury Masters 2017 for Snow Queen Organic/Enigma, as reported by trade publications).

According to information published by distributors and the brand website, Snow Queen is produced from an organic wheat base, subjected to multiple distillation phases and filtration processes (including activated carbon and traditional techniques reported by sources). Some technical sheets and distributors indicate five distillations or a range of three to five passes.

Multiple distillation phases (commercial/distributor sources typically report five distillations or a multiple-cycle process) and thorough filtration (activated carbon; traditional techniques indicated by technical sheets).