Producer
STROH
Austrian producer known for high-proof Inländer Rum (e.g. STROH 80). Based in Klagenfurt, STROH is famous for its rums used in pastry, cooking and hot drinks, as well as for variants intended for punch and Jagertee.
- Klagenfurt · Carinthia · Austria
- Since 1832
- 1 product
The story
The origins date back to 1832, when Sebastian Stroh began distilling spirits in the Lavant valley in Carinthia. Over the decades the family business grew, received international recognition (including a gold medal at the 1900 Paris Universal Exposition) and evolved its range to become an icon of Austrian spirits, with a strong export component.
Production philosophy
To enhance the Austrian tradition of flavor through products conceived also for cooking and pastry; brand communication emphasizes belonging to Austria's culinary heritage and the use of rum as a distinctive ingredient.
Territory
Austria (headquarters and production brandiche), strong presence in European markets, particularly Germany, the Nordic countries and the Benelux.
Awards and recognition
Large Gold Medal, Paris Universal Exposition (1900).
Production method
STROH uses rum distilled from sugarcane molasses as the base for its Inländer Rum; production also incorporates essences and flavorings to achieve the characteristic profile of the products (particularly for Jagertee and punch).
Characteristics
- Type
- Producer
- City
- Klagenfurt
- Categories
- rum
- Inländer Rum (Austrian specialty)
- rum for cooking and pastry
- rum-based concentrates and punches
- Raw materials
- sugarcane molasses
- rum distillate (base)
- Representative products
- STROH 80
- STROH 60
- STROH 40
- STROH Jagertee
- Rhum Stroh 100 cl (commercial example)
What makes it distinctive
- Iconic Austrian Inländer Rum known as STROH 80 (high strength).
- Produced from a molasses-based rum; Inländer Rum registered as a specialty with protected geographical indication in the EU.
- Strong culinary tradition: established use in pastry, desserts and hot drinks.
- Historic company based in Klagenfurt (Carinthia), active since 1832.