Brand
Tavernello
Tavernello is an Italian wine brand of Gruppo Caviro, known for brick/Tetra Pak packaging and for an accessible, pop-oriented range. In recent years the range has expanded to include low-alcohol ready-to-drink products such as the "Tavernello Spritz" line, wine-based flavored cocktails made with 100% Italian grapes.
- Faenza · Emilia-Romagna · Italy
- 14 products
The story
Tavernello is the wine brand developed and marketed by Gruppo Caviro, an Italian cooperative group. Historically known for sales in brick/Tetra Pak and broad distribution through large-scale retail, the brand has been progressively renewed and expanded with new lines (including organic and no-added-sulfites versions and a glass-bottle range for export). The portfolio was recently further integrated with ready-to-drink Spritz beverages.
Production philosophy
To offer simple, accessible and recognizable wine products, highlighting the Italian supply chain and practices focused on packaging and production sustainability. Communication is pop-oriented and centered on conviviality and the aperitivo moment.
Territory
Products made with grapes from the Italian supply chain of Gruppo Caviro, with member wineries in multiple Italian regions; group's registered office in Faenza (RA) and wine division based in Forlì (FC).
Production method
For the Spritz line: wine-based ready-to-drink beverages made with 100% Italian grapes from the group's supply chain and natural ingredients; low alcohol content and packaging designed for convenience and sustainability. For the rest of the range: conventional winemaking managed within the Caviro supply chain.
Characteristics
- Type
- Brand
- City
- Faenza
- Categories
- wine brand
- brick / Tetra Pak wines
- ready-to-drink beverages (wine-based spritz)
- low-alcohol beverage products
- Raw materials
- wine (100% Italian grapes)
- Representative products
- Lime Spritz Flavored Cocktail - Tavernello
- Orange Spritz Flavored Cocktail - Tavernello
- Peach Spritz Flavored Cocktail - Tavernello
- Sangria Spritz Flavored Cocktail - Tavernello
What makes it distinctive
- Tavernello Spritz line: wine-based ready-to-drink products in four flavors, conceived for the aperitivo.
- Spritz products made with 100% Italian grapes from the Gruppo Caviro supply chain.
- Commitment to sustainable packaging: brick/Tetra Pak with a high proportion of renewable-sourced components (e.g. caps made from sugarcane-based material).
- Historic brand with wide presence in large-scale retail and an extended range (classic, organic, gold, sparkling, bag-in-box).
- Example of a low-alcohol product (e.g. 6.5% ABV indicated for the Peach version).
