Brand
Truth
German brand specialized in bitters and liqueurs for cocktails, created to recreate historic flavors and provide ingredients for modern mixology.
- Munich · Bavaria · Germany
- Since 2006
- 15 products
The story
The Bitter Truth was founded in 2006 in Munich by two bartenders, Stephan Berg and Alexander Hauck, in response to the growing demand for authentic bitters for classic cocktails. Starting from an initial range of flavors (including orange and aromatic), the catalogue gradually expanded with new flavors and reconstructions of historic formulas such as Bogart's Bitters.
Production philosophy
To revive historic flavors and produce bitters and liqueurs made with natural ingredients, enabling faithful reconstruction of classic recipes and innovation in bartending.
Territory
Munich (Germany); international market with European and global distribution.
Awards and recognition
Some products have received recognition in the mixology circuit: for example Celery Bitters has been mentioned among awarded products in contexts such as the Mixology Bar Awards and was nominated 'Best New Product' at Tales of the Cocktail (reported by commercial/industry sources).
Production method
Production mainly based on maceration and infusion of roots, seeds, fruits, herbs and spices in an alcohol base; methodology focused on creating aromatic extracts for use in mixing.
Distillation
Maceration and infusion in an alcohol base (declared method for the production of bitters); not primarily oriented towards distillation.
Characteristics
- Type
- Brand
- City
- Munich
- Categories
- cocktail bitters
- liqueurs for mixology
- German brand of cocktail ingredients
- Raw materials
- roots
- seeds
- herbs
- fruit
- neutral alcohol (alcohol base for macerations)
- Representative products
- Bitter Truth Aromatic Bitters (20cl)
- Bitter Truth Celery Bitters (20cl)
- Bitter Truth Chocolate Bitters (20cl)
- Bitter Truth Creole Bitters (20cl)
- Bitter Truth Cucumber Bitters (20cl)
- Bitter Truth Grapefruit Bitters (20cl)
- Bitter Truth Jerry Thomas Bitters (20cl)
- Bitter Truth Lemon Bitters (20cl)
- Bitter Truth Bogart's Bitters (35cl)
What makes it distinctive
- Founded in 2006 in Munich by Stephan Berg and Alexander Hauck.
- Specialized in the production of cocktail bitters and reconstruction of historic recipes (e.g. Bogart's Bitters).
- Commercial range includes numerous bitters flavors used by the bartender community and international retail.