Brand
Whisper
Whisper is a rum brand created by two young French entrepreneurs; it markets Anglo‑style gold/amber rums produced on Caribbean islands (mainly Antigua and Barbados) and distributed in Europe, with labels such as Whisper Gold.
- Antigua and Barbuda
- Since 2015
- 1 product
The story
According to available sources, the Whisper brand was launched in the second half of the 2010s (references agree on a start around 2014–2015) by two young French rum enthusiasts who developed the project in collaboration with the local Antigua distillery (Antigua Distillery) and with Barbadian producers for some cuvées. Initial distribution occurred through European retailers and wine merchants; in 2021 the Vedrenne group appears to have acquired the brand.
Production philosophy
To offer simple, accessible and recognisable rums of English tradition, highlighting Caribbean origin and ageing in ex‑bourbon casks to obtain soft, vanilla‑led profiles suitable for both tasting and cocktail use.
Territory
Caribbean origin (Antigua and Barbados are cited as production/assembly locations depending on the reference); primarily a European market.
Awards and recognition
Silver medal - Rhum Fest Paris 2017 (Whisper Gold).
Production method
Whisper uses molasses-based raw materials; distillation is carried out mainly in continuous column stills. Blends are aged in ex-bourbon barrels (American oak) in a tropical environment and subsequently reduced with water to drinking strength; some expressions are imported and finished/bottled in Europe.
Distillation
Continuous column distillation
Ageing
Aged in ex-bourbon barrels (American oak); matured in tropical climate (tropical ageing)
Characteristics
- Type
- Brand
- Categories
- rum
- English‑style rum
- amber (gold) rum
- aged rum
- flavoured rums (e.g. Honey Punch)
- Raw materials
- molasses
- Casks and ageing vessels
- ex-bourbon (American oak)
- Representative products
- Rhum Whisper Gold 75 cl - Gift box
- Whisper Barbados 5 years (70 cl)
- Whisper 8 years (70 cl)
- Whisper Honey Punch 20°
What makes it distinctive
- Brand created by two young French entrepreneurs with ties to Antigua.
- Whisper Gold is one of the brand's most widespread labels (75 cl boxed version).
- The range includes aged expressions (5 and 8 years) and flavoured variants such as Honey Punch.
- In 2017 Whisper Gold received an award at Rhum Fest (rum ambré/gold category).
- In 2021 the Vedrenne group appears to have acquired the brand.