Raw materials
wild myrtle berries
water
sugar
alcohol
Liqueur producer
Zedda Piras
Explore the spirits, production style and story of Zedda Piras.
Zedda Piras is a historic Sardinian liqueur producer, founded in 1854, best known for Mirto di Sardegna (Mirto Rosso and Mirto Bianco) produced in Alghero following the traditional recipe.
traditional Sardinian liqueurs
mirto (myrtle liqueur)
berry liqueurs
historic liqueur company
Producer range
Producer range Zedda Piras
Spirit categories
traditional Sardinian liqueurs
mirto (myrtle liqueur)
berry liqueurs
historic liqueur company
Representative products
Zedda Piras Mirto Rosso - 70cl
Zedda Piras Mirto Bianco - 70cl
Zedda Piras Mirto Rosso Monte Arcosu - 70cl
Distillation and production
Distillation and production
Production method
Wild myrtle berries are selected, cleaned and macerated in a hydroalcoholic solution for a period that can last up to three months; solids are then separated, the liquid further matures in stainless steel tanks, after which dilution with water and sugar, filtration and bottling take place. No artificial flavors or colorings are added.
Distillation
Maceration/infusion in a hydroalcoholic solution (maceration process of mirto; not a traditional distillation).
Producer history Zedda Piras
Founded by Francesco Zedda in 1854, the company started as a winemaking business in the Cagliari area and during the 20th century expanded into the production of spirits and liqueurs. Zedda Piras products received international recognition as early as the late 19th century. Family ownership was maintained until the 1990s: in 1994 Zedda Piras joined the Sella & Mosca group. In the early 2000s the brand entered the Campari Group (official Campari documentation indicates the acquisition was formalized in 2002; historical archives also reference 2001). Mirto is produced at the Alghero facility; on 18 December 2025 Campari announced the sale of the Zedda Piras business to Illva Saronno Holding with closing expected in the first half of 2026.
Production philosophy
Highlighting tradition and the connection to Sardinia: use of hand-picked wild myrtle berries, simple and natural ingredients, and respect for traditional maceration processes to produce a liqueur that expresses the character of the Mediterranean scrub.
Territory
Sardinia (berries harvested in various areas of the island); production facility in Alghero (Sassari).
Zedda Piras
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
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Products from
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Europe
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