Brand
Żubrówka
Żubrówka is a Polish vodka brand known for flavoring with bison grass (Hierochloe odorata). Its best-known product, often sold with a blade of grass inside the bottle, is made by infusing an extract of the grass into a neutral alcohol base produced from cereals and selected water; official production is associated with the Podlasie area and the Białystok distillery.
- Białystok · Podlasie (Białowieża) · Poland
- 2 products
The story
The product's roots trace back to local traditions documented from the 15th century, when Polish nobility flavored their eaux-de-vie with bison grass harvested in the Białowieża Forest. Over time Żubrówka has become an internationally exported brand. Ownership of the brand in Poland was acquired by the Maspex group in 2022.
Production philosophy
The brand emphasizes authenticity and natural raw materials: bison grass harvested under controlled conditions, selected cereals and deep-well water. Communications focus on local tradition and the controlled infusion process that imparts the characteristic aroma.
Territory
Northeastern Poland, Podlasie region; grass harvested in the Białowieża primeval forest. Production linked to the Białystok production facility.
Awards and recognition
International awards including Grand Gold/Gold at Monde Selection and medals in competitions such as the International Wine & Spirit Competition and the International Spirits Challenge (various vintages and categories specific to the Bison Grass and Biała labels).
Production method
The aromatic component comes from a macerate of bison grass obtained through a two-stage process (maceration in water and in alcohol). The grass is harvested, dried, macerated in dedicated vessels, and the resulting extract is filtered and blended with the alcohol base. The base spirit is distilled using rectification columns and natural filtrations are used for final purification.
Distillation
Continuous distillation/rectification on columns for the alcohol base; flavoring through maceration of the bison grass extract.
Characteristics
- Type
- Brand
- City
- Białystok
- Categories
- bison grass flavored vodka
- rye vodka
- international vodka brand
- Raw materials
- Hierochloe odorata (bison grass)
- cereals (selected grains, including rye)
- water
- Casks and ageing vessels
- oak
- Representative products
- Żubrówka Bison Grass
- Żubrówka Biała
- Żubrówka Czarna
- Fresh ŻU
- Vodka Zubrowka 100cl
- Vodka Zubrowka 70cl
What makes it distinctive
- Every bottle of the Bison Grass expression contains a blade of bison grass.
- Bison grass harvested in the primeval Białowieża Forest.
- Production and processing linked to the Białystok distillery.
- Brand entered the Maspex group portfolio (acquisition completed in 2022).
- Numerous international awards in the vodka and flavored vodka segment.