The winery

Asso di Denari

Wine project led by Daniele Gaia that interprets the Roero terroir with limited-production wines, in particular a Barbera d'Alba Superiore and a rosé.
  • Piemonte (Roero) · Italia
  • Since 2020
  • 2 products

Asso di Denari

Meet the producer

The story
Asso di Denari began as a personal project of Daniele Gaia, who, after roughly 19 harvests working in prominent wineries in the Barolo area, launched his own label. The project is documented from the first commercial vintage, which resulted in an initial limited production of approximately 3,000 bottles.
Production philosophy
The approach emphasizes the expression of the Roero terroir through targeted winemaking and small-scale management; sources indicate sustainable practices and a focus on grape quality rather than production quantity.
Terroir and vineyards
The grapes come from the Roero, specifically from vineyards in Guarene d'Alba and the southern Roero area. Sandy soils with southeast exposure and an indicative altitude of about 300 metres are cited in the technical sheets as characteristics of the vineyard used for the Barbera.
Characteristics
Grape varieties
  • Barbera
  • Nebbiolo
Hectares
0.5
Bottles per year
3000
What makes it distinctive
  • Barbera d'Alba Superiore as the flagship wine.
  • Rosato 2021 available from online retailers
  • Limited production
  • Vineyard in Guarene d'Alba, sandy soils and southeast exposure
  • Declared sustainable approach

Wines from Asso di Denari

Full collection