Brand
Embargo
Embargo is a rum brand created and commercialized by the French company Les Bienheureux; it offers blends of Caribbean and Central American rums designed both for neat tasting and for mixology.
- Paris · Île-de-France · France
- Since 2015
- 2 products
The story
Embargo was launched as a rum line within the French company Les Bienheureux. The parent company, founded in 2014, introduced the Embargo label in the early years of its activity (around 2015) as a range of blends and expressions aimed at the European market and cocktail use.
Production philosophy
The brand aims to combine the aromatic qualities of rhum agricole with the roundness of molasses-based rums through assemblages that highlight aromatic profiles and versatility in cocktails.
Territory
Commercial headquarters and blending/bottling activities linked to France (based in Paris); raw materials and distillates originate from Caribbean and Central American countries such as Guatemala, Martinique and Trinidad.
Production method
Import of distillates from different origins (e.g. Guatemala, Martinique, Trinidad), in-house blending and bottling by Les Bienheureux; some expressions undergo finishing/ageing in France (including use of ex-Cognac casks) and oak barrel maturation.
Distillation
Varies by component: column (continuous) and pot still distillates; the final product is an assemblage of distillates from different distilleries/countries.
Ageing
Ageing in oak barrels; some expressions indicate a minimum ageing (e.g. 3 years) or specific age statements (e.g. 5 years for some cuvées) and finishing in ex-Cognac casks for certain releases.
Characteristics
- Type
- Brand
- City
- Paris
- Categories
- rum
- rum brand
- rum for mixology
- rum blends and assemblages
- French bottler/importer
- Raw materials
- molasses
- sugarcane juice
- Casks and ageing vessels
- oak barrels
- ex-Cognac casks
- Representative products
- Rum Extra Anejo 70cl - Mama Quilla - Embargo
- Rum Anejo 70cl - Esplendido - Gift boxed - Embargo
- Embargo Anejo Esplendido 70cl
What makes it distinctive
- Rum brand that is part of the French group Les Bienheureux
- Range based on blends of rums from Guatemala, Martinique, Trinidad and other Caribbean/Central American countries
- Products conceived for both neat consumption and for mixology
- Blending and bottling managed by Les Bienheureux in France