Brand
Lane
Lane is the vendor in the shop that distributes the Gin Lane 1751 brand: a range of Victorian-style gins developed in collaboration with Charles Maxwell (Thames Distillers) and The Bloomsbury Club. The line includes London Dry, Old Tom, Victoria (pink) expressions and a 'Victorian Garden' series of flavoured gins (e.g. sloe, violet, cucumber & watermelon).
- London · London · United Kingdom
- 3 products
The story
The Gin Lane 1751 brand was created in partnership between distiller Charles Maxwell (Thames Distillers) and the collective The Bloomsbury Club. The name references William Hogarth's impactful print 'Gin Lane' and the Gin Act of 1751. The range has grown to include classic London Dry and Old Tom expressions as well as seasonal and flavoured releases belonging to the 'Victorian Garden Series'.
Production philosophy
To produce Victorian-style gin with a pronounced juniper backbone complemented by Mediterranean aromatics and spices, favouring small-batch recipes, distinctive character and natural flavoured variants. The brand also supports fundraising initiatives related to breast cancer research and care.
Territory
South-East London (Elephant & Castle), London, United Kingdom
Production method
Small-batch production with pot still distillation. Expressions are based on classic recipes (London Dry, Old Tom, Victoria) and on natural infusions/preparations for the 'Victorian Garden' series.
Distillation
Distillation in pot stills on small batches; the brand's site cites two 500 L stills (Tom Thumb and Thumbelina) at Thames Distillers.
Characteristics
- Type
- Brand
- City
- London
- Categories
- gin
- flavoured gin
- sloe gin
- London Dry
- Old Tom
- pink gin
- Victorian-style gin
- small-batch gin
- Representative products
- Gin Lane 1751 Sloe 70cl
- Gin Lane 1751 Violet 70cl
- Gin Lane 1751 Cucumber, Watermelon & Mint 70cl
What makes it distinctive
- Brand created in partnership with Charles Maxwell of Thames Distillers and The Bloomsbury Club.
- 'Victorian Garden' range with flavoured and limited releases.
- Production stated as in small pot stills (Tom Thumb and Thumbelina at Thames Distillers).
- Charitable commitment: fundraising in support of breast cancer research/care (The Pink Agenda cited by the brand).
- Commercial offering includes London Dry, Old Tom, Victoria (pink) and various flavoured/sloe expressions.