Distillery
Pitú
Pitú is a Brazilian brand known for the production and bottling of cachaça: it primarily offers white cachaça (prata) and some aged expressions, as well as flavored mixed beverages available on domestic and international markets.
- Vitória de Santo Antão · Pernambuco · Brazil
- Since 1938
- 2 products
The story
Founded in 1938 in Vitória de Santo Antão (Pernambuco), Pitú grew from an initial activity producing vinegar and bottling local aguardente to the acquisition of Engenho Arandú do Coito and the direct production of its own aguardente. During the 20th century the brand consolidated in Brazil, began exporting to Europe (including Germany) and progressively expanded the portfolio by introducing aged versions and flavored products. Today the company operates a modern facility and a Visitor Center at its headquarters in Vitória de Santo Antão.
Production philosophy
Positioned on accessibility and the promotion of cachaça as a popular beverage, with attention to brand heritage, industrial-scale production and portfolio expansion toward aged variants and mixed beverages for mass consumption.
Territory
Vitória de Santo Antão, Zona da Mata of Pernambuco, Brazil; strong presence in the northeastern Brazilian market and export activity to European countries and other international markets.
Production method
Integrated industrial production: the company produces its own aguardente from sugarcane, with distillation facilities and an industrial bottling and packaging line in various formats.
Ageing
Aging in barrels for expressions indicated as aged (e.g. Pitú Gold).
Characteristics
- Type
- Distillery
- City
- Vitória de Santo Antão
- Categories
- white cachaça (prata)
- aged cachaça
- flavored mixed drinks based on cachaça
- vodka (brand)
- Raw materials
- sugarcane
- Casks and ageing vessels
- oak barrels
- Representative products
- Cachaca Pitú 100cl
- Cachaca Pitú 70cl
- Pitú Gold
- Vitoriosa
What makes it distinctive
- Historic Brazilian brand founded in 1938
- Facility and Visitor Center in Vitória de Santo Antão (PE)
- Portfolio with white cachaça, aged expressions and flavored mixed beverages
- Strong presence in Brazil's North and Northeast regions and export activity