Family-owned company
Asahara (Asahara Shuzo)
Japanese family-run producer based in Saitama Prefecture with facilities in the area, active in the production of sake (nihonshu), fruit-based liqueurs, shōchū, wine and beer. Among the labels marketed abroad are sakes such as Koi Koi and Sayori and a series of fruit liqueurs (anzu/abria, mikan, yuzu, ume).
- Moroyama / Ogose (Saitama) · Saitama · Japan
- Since 1882
The story
Founded in the late 19th century (Meiji 15, corresponding to 1882) by the Asahara family, the company has maintained a local production focused on sake and on fermented and macerated fruit-based beverages. The company's history and premises are documented on the official website and in Japanese sake producer directories.
Production philosophy
Promote local resources and artisanal tradition: the company states it carefully produces local sake and also processes local fruit for liqueurs, focusing on products that highlight the territory and the flavour of Japanese fruit.
Territory
Saitama Prefecture (Okumusashi region / hills toward Chichibu), with headquarters and facilities located between Moroyama and Ogose in the same prefecture.
Production method
Artisanal production of sake following rice fermentation methods; fruit liqueurs produced by maceration/infusion of the raw material and subsequent processing; in-house production of shōchū, beer and local wine, as indicated on product pages and the company profile.
Characteristics
- Type
- Family-owned company
- City
- Moroyama / Ogose (Saitama)
- Categories
- Japanese sake (nihonshu)
- junmai ginjo
- fruit liqueurs (anzushu, mikanshu, yuzushu, ymeshu)
- nigori / unfiltered liqueurs
- local beverage producer (beer, wine, saké)
- Raw materials
- rice (for sake)
- apricots (anzu)
- mikan (Japanese mandarins)
- yuzu
- ume / plums
- fruit sugars/solids and alcohol from fermentation (for the liqueurs)
- Representative products
- Anzushu Abricot (Nigori Anzushu)
- Koi Koi Junmai Ginjo
- Mikanshu (Mikan)
- Sayori Nakadori Junmai
- Ymeshu (Prune)
- Yuzushu (Yuzu)
What makes it distinctive
- Company founded in the Meiji period (year 1882, Meiji 15).
- Diversified production: sake, fruit liqueurs, shōchū, beer and local wine.
- Commercial range present on foreign markets with labels such as Koi Koi and a series of fruit liqueurs (anzu, mikan, yuzu, ume).
- Facilities and activities located in Saitama Prefecture (locations documented on the official website).
Products from Asahara (Asahara Shuzo)
Full collectionThere are currently no products available from this producer.