Brand

Below

Explore the spirits, production style and story of Below.

42 Below is a vodka brand from New Zealand, known for a range that includes the 'Pure' expression and flavored variants (e.g. Feijoa, Passionfruit). The brand is recognized for its image tied to the purity of New Zealand water and for international distribution.
vodka premium vodka flavoured vodka international brand
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Producer range

Producer range Below

Spirit categories

vodka premium vodka flavoured vodka international brand

Representative products

42 BELOW Pure 42 BELOW Feijoa 42 BELOW Passionfruit

Raw materials

wheat New Zealand spring water
Distillation and production

Distillation and production

Production method

Produced from cereals (primarily wheat according to commercial descriptions) that are fermented; the distillate undergoes multiple distillation passes and filtration stages, then is blended with New Zealand spring water to reach final strength. No ageing processes are reported.

Distillation

Multiple/continuous distillation with successive filtrations (several passes) prior to bottling.

Producer history Below

The brand was created by Geoff Ross in the late 1990s; initial production and the first bottles date to around 1999. After a period of international growth and a public offering, 42 Below was acquired by Bacardi in 2006.

Production philosophy

Positioning around purity and New Zealand identity: the brand emphasizes the use of New Zealand spring water and local ingredients to convey quality and a distinctive origin.

Territory

Origin: New Zealand. Distribution: international market (presence in several countries; the brand is part of Bacardi's portfolio and distributed globally).

Below

This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.

On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.

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