Brand
Cinzano
Cinzano is a historic Italian brand specializing in vermouth and sparkling wines, founded in Turin and known for its Rosso, Bianco, Extra Dry expressions and the 1757 Vermouth di Torino range.
- Turin · Piedmont · Italy
- Since 1757
- 1 product
The story
The Cinzano brand originated in Turin in 1757, when brothers Carlo Stefano and Giovanni Giacomo Cinzano opened an herbalist's shop that evolved into the production of vermouth and wines. Over the following centuries the range expanded and the brand gained international presence; ownership passed through various industrial groups and later into the portfolios of major beverage companies. In June 2025 the divestment of the vermouth and sparkling-wine business from Davide Campari‑Milano to Gruppo Caffo 1915 was announced, with closing expected by the end of 2025.
Production philosophy
To highlight Turin's vermouth tradition while offering products suitable both for classic consumption and contemporary mixology; the brand emphasizes its historical heritage and Italian identity in communications.
Territory
Piedmont origin (Turin); a historic brand linked to the Piedmont region but with international production and markets.
Production method
Typical vermouth production: starting from a base wine, aromatization with botanicals is performed followed by fortification. Specific recipe details are reserved.
Characteristics
- Type
- Brand
- City
- Turin
- Categories
- vermouth di Torino
- vermouth rosso
- vermouth bianco
- vermouth extra dry
- vermouth 1757
- Raw materials
- wine (base wine)
- botanicals/herbs and spices
- alcohol/spirit for fortification
- Representative products
- 1757 Vermouth di Torino Rosso 1lt - Cinzano
- Cinzano Vermouth Rosso 1Lt
- Vermouth Cinzano 1757 Torino Extra Dry 100cl
- Vermouth Cinzano Dry 100cl
What makes it distinctive
- Historic brand founded in Turin in 1757
- Classic range: Rosso, Bianco, Extra Dry; premium 1757 Vermouth di Torino line
- Sale of vermouth and sparkling-wine business from Campari to Gruppo Caffo 1915 announced on 26 June 2025
- Strong international presence in markets such as Argentina and other countries highlighted in company reports