Brand

Giovannoni

Giovannoni is a vermouth project conceived by Argentine bartender Renato “Tato” Giovannoni: a line of vermouths made from local wines (including Malbec and Torrontés) flavored with blends of botanicals and designed both for aperitivo consumption and for use in mixology.
  • Mendoza · Argentina

Giovannoni

Meet the producer

Official website
The story
The brand was created as an extension of bartender Renato “Tato” Giovannoni's work and his range of bottled products (Mitre Fortín project). Giovannoni vermouths were developed in collaboration with winemaker Matías Michelini and included in the portfolio of bottles associated with Giovannoni's activities, with launches and commercial presence documented from the late 2010s and consolidated in subsequent years.
Production philosophy
To pursue a territorial identity anchored to wine: letting the wine base (typical Argentine grape varieties) work together with the botanicals, highlighting the origin of the grapes and an aromatic profile conceived for aperitivo and mixology.
Territory
Argentina — base wines sourced from Mendoza/Valle de Uco; project linked to the bartender and Giovannoni's activities (also active in Buenos Aires).
Production method
The vermouths are produced by macerating botanicals and aromatics in local base wines (Malbec is used for the Rosso; Torrontés for the Dry), then the product is fortified to reach the final alcohol level (in some descriptions the fortification is performed with the gin Príncipe de los Apóstoles). The recipes specify a declared number of botanicals (variations across different labels).
Ageing
Commercial descriptions report the use of aging in oak barrels for some versions, but details and duration are not systematically documented by the available sources.
Characteristics
Type
Brand
Categories
  • vermouth
  • vermouth based on Malbec
  • vermouth based on Torrontés
  • flavored aperitifs
Raw materials
  • wine (Malbec, Torrontés)
  • gin (used for fortification, cited in some sources)
  • herbs and spices (botanicals, not listed individually by sources)
Representative products
  • Vermouth Rosso de Mayo 75cl - Giovannoni
  • Vermouth Secco 75cl - Giovannoni
What makes it distinctive
  • Project linked to Argentine bartender Renato “Tato” Giovannoni.
  • Collaboration with winemaker Matías Michelini for the wine bases.
  • Two main references commonly cited: Rosso (Malbec base) and Dry/Seco (Torrontés base).
  • International commercial presence through distributors and online shops.

Products from Giovannoni

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There are currently no products available from this producer.