Brand

Martini

Historic Italian brand specialized in vermouth and aperitivo products; part of the Bacardi group, with the Martini plant and Casa Martini in Pessione (Chieri, Turin).
  • Pessione (Chieri) · Piedmont · Italy
  • Since 1863

Martini

Meet the producer

Official website
The story
Martini was founded with the establishment of the company by Alessandro Martini, Teofilo Sola and Luigi Rossi in 1863 in Turin. In the early years the production site was established in Pessione, near Turin, which remains at the center of the brand's production and historical archive. During the 20th century Martini established itself as one of the main producers of Italian vermouth and sparkling wines and became internationally known through communication campaigns and activities related to the aperitivo culture. Since 1993 the brand has been part of the Bacardi group, which manages its global distribution.
Production philosophy
To make aperitivo and vermouth elements of the Italian lifestyle, with attention to the brand's historical heritage, brand communication and industrial-scale production while maintaining recognizable recipes and blends. The brand emphasizes experience, heritage and international positioning.
Territory
Pessione (a frazione of the municipality of Chieri), Province of Turin, Piedmont, Italy. Commercial presence and global distribution as a brand of the Bacardi group.
Production method
Production concentrated at the historic site in Pessione (Chieri, Turin). The range includes vermouth (flavored wine), bitter, sparkling wines and ready-to-serve products; recipes are based on blends and infusion of aromas into a wine base.
Characteristics
Type
Brand
City
Pessione (Chieri)
Categories
  • vermouth
  • Italian vermouth
  • spumante and sparkling wines
  • bitter and aperitifs
  • ready-to-serve cocktail solutions
Raw materials
  • wine
  • herbs and spices (botanicals)
Representative products
  • Martini Rosso
  • Martini Bianco
  • Martini Extra Dry
  • Martini Rosato
  • Martini Fiero
  • Martini Asti / Prosecco (spumanti)
What makes it distinctive
  • Founded in 1863 in Turin
  • Historic plant and Casa Martini in Pessione (Chieri, TO)
  • Wide range: vermouth, bitter, sparkling wines and ready-to-serve products
  • Part of the Bacardi group since 1993
  • Brand with strong heritage and communications tied to the aperitivo world

Products from Martini

Full collection

There are currently no products available from this producer.