Brand
Muyu
Muyu is a modern liqueur brand created by bartenders Monica Berg, Alex Kratena and Simone Caporale in collaboration with De Kuyper Royal Distillers. Launched in 2019, it offers a range of three botanical liqueurs inspired by the Amazon, designed for both mixing and neat consumption.
- Netherlands
- Since 2019
The story
Muyu originated as a collective project by three international bartenders who, after an exploratory trip to the Amazon, collaborated with De Kuyper Royal Distillers to develop a small range of liqueurs. The brand was publicly introduced in early 2019 with three initial expressions (Jasmine Verte, Chinotto Nero, Vetiver Gris). The name “Muyu” derives from the Quechua word for “seed,” and the project was conceived with an explicit focus on biodiversity and responsible sourcing.
Production philosophy
An approach that blends perfumery techniques and cocktail culture: compositions based on natural ingredients, respect for the biodiversity of raw materials, and a commitment to support NGOs and projects connected to the ecosystems that inspire the range.
Territory
Production and distribution linked to the Netherlands (industrial partnership with De Kuyper); aromatic inspiration and raw materials tied to Amazonian landscapes and aroma-producing areas in Europe (e.g. Grasse for some raw materials).
Production method
Recipes developed in collaboration with De Kuyper Royal Distillers; use of perfumery-inspired extraction techniques to capture aromas (for example, enfleurage for jasmine is mentioned), concentration of extracts, with production and bottling entrusted to the manufacturing partner.
Distillation
Perfumery-inspired extraction and composition techniques (concentrated extractions; enfleurage is cited for jasmine); industrial production entrusted to partner De Kuyper.
Characteristics
- Type
- Brand
- Categories
- modern liqueurs
- floral liqueurs
- citrus liqueurs
- herbal liqueurs
- cocktail products
- Raw materials
- jasmine (extract)
- vetiver
- chinotto (citrus)
- neroli
- patchouli
- yuzu
- iris
- cinchona
- oak moss
- timur
- petitgrain
- Representative products
- Chinotto Nero Liqueur 50cl - Muyu
- Jasmine Verte Liqueur 50cl - Muyu
- Vetiver Gris Liqueur 50cl - Muyu
What makes it distinctive
- Project conceived by Monica Berg, Alex Kratena and Simone Caporale.
- Developed in collaboration with De Kuyper Royal Distillers.
- Initial range composed of three Amazon-inspired liqueurs.
- Approach oriented toward sustainability and responsible sourcing; a portion of profits is allocated to NGOs and biodiversity-related projects (as stated in project presentations).
Products from Muyu
Full collectionThere are currently no products available from this producer.
