Brand

MZero

MZero is an Italian brand of liqueurs and bitters founded in Calabria (Diamante) and developed by Vitamara. Its best-known product is Amaro Sea, distinguished by the use of cedro di Calabria and purified seawater; the project places strong emphasis on sustainability and recycled packaging.
  • Diamante · Calabria · Italy

MZero

Meet the producer

Official website
The story
MZero originated as a brand connected to Vitamara's activities (active in food & beverage since 2015) and the MiglioZero Fish Bar in Diamante. The idea and product development are attributed to Raffaele Cammarella; the brand is managed/owned by local entities (company name MZERO SEALAB S.R.L. appears in documentation). MZero gained international visibility by participating in international spirits competitions.
Production philosophy
Produce liqueurs with a strong territorial identity, evoking the Mediterranean (citron and seawater) while minimizing environmental impact: packaging with recycled materials, a plastic-free approach and participation in initiatives to protect the sea.
Territory
Riviera dei Cedri, Diamante (province of Cosenza), Calabria, Italy.
Awards and recognition
World Liqueur Awards 2021: World's Best Bitters / Best Italian Bitter (MZero - Sea Water, Citrus). Additional recognitions and medals at international events reported by commercial sources and trade press in 2021–2022.
Production method
According to product sheets and official communications: preparation via hydroalcoholic infusions and macerations of herbs and citrus peels; for Amaro Sea the use of cedri and purified seawater in processing is declared (some sources report periods of brining the cedri in seawater).
Distillation
No traditional distillation is declared: production is mainly described as hydroalcoholic maceration and botanical infusions; some sources also mention controlled processing stages after infusion.
Characteristics
Type
Brand
City
Diamante
Categories
  • amaro
  • bitter
  • herbal liqueurs
  • citrus liqueurs
Raw materials
  • cedro di Calabria
  • purified seawater
  • medicinal herbs
  • roots
  • spices
  • alcohol
  • sugar
Representative products
  • Amaro Sea 50cl - MZero
What makes it distinctive
  • Brand owned by Vitamara (connected to MiglioZero Fish Bar and Vitamara Rock Brewery).
  • Amaro Sea based on cedro and purified seawater, with a strong reference to the Riviera dei Cedri territory.
  • Internationally awarded (World Liqueur Awards 2021 – World's Best Bitters / Best Italian Bitter).
  • Commitment to sustainability: packaging with recycled materials, plastic-free policy and sea-plastic collection initiatives (fishing project Chimera III reported in sources).

Products from MZero

Full collection

There are currently no products available from this producer.