Brand
PATRÓN
PATRÓN is an ultra-premium tequila brand known for small-batch artisanal productions made from 100% Agave Tequilana Weber (Blue Weber Agave). The brand emphasizes traditional methods such as the use of the tahona and roller mill and bottles at its own facility (Hacienda Patrón, NOM 1492) in Jalisco, Mexico.
- Jalisco · Mexico
- Since 1989
The story
The PATRÓN brand was launched in the late 1980s by co-founders Martin Crowley and John Paul DeJoria. Initially PATRÓN tequila was produced in collaboration with traditional distilleries; over time the brand developed its own production facility identified by NOM 1492 (Hacienda Patrón). In 2018 PATRÓN became part of Bacardi Limited through acquisition.
Production philosophy
Quality and craftsmanship: small-batch production, selection of 100% Blue Weber Agave, respect for traditional techniques (tahona and roller mill) and attention to packaging as part of the brand identity.
Territory
Jalisco, Mexico (Hacienda Patrón, NOM 1492)
Production method
Small-batch artisanal production; sugar extraction using tahona and roller mill; controlled distillation and bottling at Hacienda Patrón (NOM 1492). Some expressions are aged in used and mixed oak casks (American, French, Hungarian).
Distillation
Small-batch distillation; combined use of tahona (traditional stone mill) and roller mill to extract sugars from the agave.
Ageing
Aged expressions (reposado, añejo, extra‑añejo) mature in wooden barrels; PATRÓN indicates a minimum of 4 months for some reposado and 12+ months for añejo depending on the expression. Some editions are finished in specific casks (e.g. sherry cask) for particular finishes.
Characteristics
- Type
- Brand
- Categories
- ultra-premium tequila
- artisan tequila
- spirits
- brand
- tequila
- Raw materials
- Agave Tequilana Weber (Blue Weber Agave) 100%
- Casks and ageing vessels
- used American oak barrels (used American whiskey barrels)
- French oak barrels
- Hungarian oak barrels
- ex-sherry casks (for particular editions)
- Representative products
- Tequila Patrón Blanco
- Tequila Patrón Reposado
- Tequila Patrón Añejo
- Gran Patrón Platinum
- Tequila Patron Blanco 100cl - Astucciato
- Tequila Patron Blanco 70cl - Astucciato
- Tequila Patron Reposado 100cl - Astucciato
- Tequila Patron Reposado 70cl - Astucciato
What makes it distinctive
- Founded in 1989 by Martin Crowley and John Paul DeJoria.
- Production identified by NOM 1492: Hacienda Patrón (dedicated production facility for the brand).
- Traditional use of tahona and roller mill; the brand states it operates more tahonas than many other producers.
- Acquired by Bacardi Limited in 2018.
- Range includes Blanco, Reposado, Añejo and premium expressions such as Gran Patrón.
Products from PATRÓN
Full collectionThere are currently no products available from this producer.