Brand
Pilla
Pilla is a historic Italian liqueur brand born from the activity of the Fratelli Pilla in Venice. It is best known for the Select aperitif (1920) and for the brandy Oro Pilla; the historic brands are today part of the Gruppo Montenegro portfolio.
- Venice · Veneto · Italy
- 2 products
Pilla
Meet the producer
The story
The original company Fratelli Pilla & C. operated in Venice and in 1920 created the Select aperitif. Over the 20th century the brands connected to the Pilla family (including Select and Oro Pilla) went through various corporate phases; the Pilla business was acquired and the brands are now included in the Gruppo Montenegro portfolio, which oversees their production and revival within its project dedicated to traditional Italian liqueurs.
Production philosophy
To preserve and enhance historic recipes and products of the Italian liqueur tradition, maintaining the brand's Venetian heritage and the original recipes where possible.
Territory
Venetian origin (sestiere of Castello) with subsequent historical and production links to sites associated with Northern Italian tradition; the brands are currently managed by Gruppo Montenegro.
Production method
Historically linked to liqueur production and to the distillation of wines for brandy; for the Oro Pilla brandy the process described by sources involves a combination of continuous and discontinuous distillation followed by blending and aging in wood.
Distillation
For the brandy a combination of continuous and discontinuous distillation (Charentais) followed by blending is reported.
Ageing
For Oro Pilla a maturation in wood with subsequent blending is described; sources indicate a period of blending and maturation in oak casks.
Characteristics
- Type
- Brand
- City
- Venice
- Categories
- aged brandy
- Venetian bitters / aperitifs
- traditional Italian liqueurs
- historic Venetian brand
- Raw materials
- wines (for distillation of the brandy)
- aromatic herbs and rhubarb roots (for Select)
- Casks and ageing vessels
- French oak (barriques)
- Slavonian oak
- Representative products
- Brandy Oro Pilla Riserva 70cl
- Select (Bitter) 1920 - Select Aperitivo (venduto come Pilla / marchio storico)
What makes it distinctive
- Select: aperitif created in Venice in 1920 by the Fratelli Pilla.
- Oro Pilla: historic brandy tied to the Pilla heritage.
- The historic brands associated with Pilla are today part of the Gruppo Montenegro portfolio and included in its project to promote traditional Italian liqueurs.
