Producer

Sierra

Explore the spirits, production style and story of Sierra.

Sierra is a tequila brand produced in Mexico at Destilerías Sierra Unidas and marketed by the Borco‑Marken‑Import group (Hamburg, Germany). The range includes Silver (blanco), Reposado and Antiguo (añejo); the brand is known for its characteristic sombrero-shaped cap and for being widely available on the European market.
tequila
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Producer range

Producer range Sierra

Spirit categories

tequila

Representative products

Tequila Sierra Antiguo Anejo 70cl Tequila Sierra Reposado 70cl Tequila Sierra Silver 100cl

Raw materials

Blue agave (Agave tequilana Weber var. azul) Water Yeasts (proprietary strain used in fermentation) American oak (for aging reposado/añejo expressions) Added cane sugars (in mixto versions; 100% agave expressions do not include them)

Producer history Sierra

Sierra was launched by Borco in the early 1980s and over time has become one of the best-selling tequila brands in Europe. Tequila is produced in Jalisco (Destilerías Sierra Unidas, Guadalajara) using mainly blue agave. The production process includes cooking the piñas in autoclaves, extracting the juice with presses/roller mills, fermentation with the producer's yeast strain, and double distillation, followed by either bottling or aging in oak barrels for the reposado/añejo expressions. Some lines (e.g. Antiguo / Milenario) are declared 100% agave, while the classic line includes mixto expressions. In recent years the brand has also communicated sustainability initiatives related to the sombrero topper.

Sierra

This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.

On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.

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