Brand

X-Rated

X-Rated is a brand of fruity liqueurs best known for X-Rated Fusion Liqueur: a blend based on French vodka infused with Sicilian blood orange, mango and passion fruit. The product is positioned as super-premium and has an alcohol content of approximately 17% Vol.
  • Italy

X-Rated

Meet the producer

Official website
The story
X-Rated was launched on the US market in the early 2000s (the brand was introduced in 2004/2005). In 2007 the brand, together with some associated vodkas, was acquired by Gruppo Campari; the transaction was announced with closing expected in August 2007.
Production philosophy
Super-premium positioning focused on an elegant, distinctive image (the 'Drink Pink' campaign), with a product designed for both neat consumption and mixing, oriented to highlight fruity and exotic flavors.
Territory
International brand launched in the United States and distributed across various markets; ownership acquired by Gruppo Campari (Italy). Reported ingredients come from France (vodka) and Sicily (blood orange).
Awards and recognition
Best New Spirit 2006 (Market Watch)
Production method
Produced as a vodka-based liqueur: the formula combines French vodka with juices/extracts of blood orange, mango and passion fruit. The brand's site reports a multi-stage production process to obtain the base (cited as a five-step distillation process for the vodka component).
Distillation
Multi-step distillation process (the vodka base is described as obtained through a five-step process).
Characteristics
Type
Brand
Categories
  • fruity liqueurs
  • citrus liqueur
  • vodka-based liqueur
  • international spirits brand
Raw materials
  • French vodka
  • Sicilian blood oranges
  • mango
  • passion fruit
Representative products
  • X-Rated Fusion Liqueur 100cl
What makes it distinctive
  • Flagship product: X-Rated Fusion Liqueur, alcohol content ~17% Vol.
  • Blend of French vodka and juices/extracts of blood orange, mango and passion fruit.
  • ‘Drink Pink’ positioning and image aimed at both neat consumption and cocktails.
  • Brand acquired by Gruppo Campari in 2007.

Products from X-Rated

Full collection

There are currently no products available from this producer.