The winery
Luna Argenta
Italian wine brand offering sparkling and still wines made from grapes sourced from multiple regions (Veneto, Puglia, Sicilia), with visual identity and communications inspired by the phases of the moon.
- Veneto, Puglia, Sicilia · Italia
- 3 products
The story
Luna Argenta is a brand managed by MGM Mondo del Vino and was launched as a commercial line bringing together wines sourced from vineyards in different areas. The brand is designed to showcase products for national and international markets while preserving the identity of the grape varieties used.
Production philosophy
Communication centered on a lunar theme and seasonality; the range prioritizes approachable, easy-drinking wines, with attention to grape selection and the expression of their area of origin.
Terroir and vineyards
Production and sourcing of grapes from multiple Italian growing areas, particularly Veneto, Puglia and Sicily; some labels specify particular areas, such as Treviso for Prosecco.
Characteristics
- Grape varieties
- Glera
- Pinot Nero
- Corvina Veronese
- Corvinone
- Rondinella
- Negroamaro
- Primitivo
- Moscato
- varietà autoctone e internazionali
What makes it distinctive
- Brand managed by MGM Mondo del Vino / part of the Argea ecosystem.
- Range comprising Prosecco DOC Brut, Prosecco Rosé DOC and several IGT labels.
- Products are also sold through international marketplaces and foreign sales platforms.
- Communication and imagery inspired by the phases of the moon; proposal designed for the consumer market.