The winery
Mood
Wine brand/label associated with the Emilia-Romagna region (Rubicone/Imola area), known on the international market for the "Sweet On You Red" label, positioned as a lifestyle project that combines wine, music and fashion.
- Emilia-Romagna · Italia
- 3 products
The story
Mood was launched as a commercial project run by operators based in the United States who partnered with a local winery in the Imola/Rubicone area for the production and distribution of the wines to international markets. The brand debuted in the U.S. with its initial range of wines and was promoted as a lifestyle experience with musical and fashion pairings.
Production philosophy
Experience-focused positioning: wines conceived as lifestyle labels to pair with moments, music and fashion. The project emphasizes the storytelling of the Emilia region through accessible wines aimed at the international consumer.
Terroir and vineyards
Rubicone; production collaborations noted in the Imola area. The wines are labeled with reference to the Rubicone appellation/area in Emilia-Romagna.
Characteristics
- Grape varieties
- Sangiovese
- Syrah
What makes it distinctive
- Label 'Sweet On You Red'
- Wine primarily based on Sangiovese
- Project/launch targeted at the U.S. market and lifestyle-focused communication.
- Collaboration with a local winery in the Imola area.