The winery
Swebbtv
Commercial label associated with Svensk Webbtelevision AB that markets wines produced in Italy. Among the registered products are an Organic Chardonnay and an Organic Montepulciano d'Abruzzo available through Systembolaget.
- Italia
- 1 product
The story
SwebbTV is a Swedish media entity that also appears as a supplier/importer for wines marketed under the "Swebbtv" brand. Products bearing the Swebbtv label have been placed on the market via Systembolaget with known sales start dates: the Montepulciano D’Abruzzo had a sales start on 14 June 2023, while the Swebbtv Chardonnay Organic is listed with a sales start on 10 January 2024. No information was found identifying an owner winery with its own vineyards; the products list Italian producers/bottlers as indicated in the individual product sheets.
Production philosophy
Public information indicates that products under the Swebbtv brand are marketed as organic wines and offered in practical formats for everyday consumption. The commercial approach appears focused on distribution to the Swedish market via import and retail sales.
Terroir and vineyards
Wines produced in Italy: the Montepulciano D’Abruzzo is indicated as originating from Abruzzerna. For the Chardonnay, only the country of production is indicated, with no region specified in the published product sheet.
Characteristics
- Grape varieties
- Chardonnay
- Montepulciano
What makes it distinctive
- Brand associated with Svensk Webbtelevision AB as the supplier/importer.
- Products certified as organic on the product pages.
- Formats found online: 3 L bag-in-box and 750 ml bottle.
- Commercially available via Systembolaget.
- Two products identified online: Chardonnay Organic and Montepulciano D’Abruzzo Organic.