Raw materials
100% Blue Weber Agave
Brand
Don Julio
Explore the spirits, production style and story of Don Julio.
Don Julio is a Mexican premium tequila brand founded by Don Julio González-Frausto Estrada. It produces a range of 100% Blue Weber Agave tequilas, from unaged expressions to aged and high-end releases such as Don Julio 1942 and Don Julio 70 Cristalino.
tequila
tequila blanco
tequila reposado
tequila añejo
tequila cristalino
tequila premium / luxury
Producer range
Producer range Don Julio
Spirit categories
tequila
tequila blanco
tequila reposado
tequila añejo
tequila cristalino
tequila premium / luxury
Representative products
Tequila Don Julio 1942 70cl
Tequila Don Julio 70th Cristalino 70cl
Tequila Don Julio Anejo 70cl - Presentation boxed
Tequila Don Julio Blanco 70cl
Tequila Don Julio Reposado 70cl
Tequila Don Julio Reposado 70cl - LABEL DAMAGED
Tequila Don Julio Rosado Reposado 70cl
Tequila Reservade Don Julio - LABEL DAMAGED
Casks and ageing vessels
American white oak (ex-bourbon)
European wine barrels / Port (for finishes such as Rosado or Primavera)
Solera system (for reserve / Ultima Reserva expressions)
Distillation and production
Distillation and production
Production method
Production based on 100% Blue Weber Agave matured in the field, slow cooking in masonry ovens, fermentation with selected yeast strains (a strain historically linked to the founder) and double distillation in copper stills. Aged expressions rest in barrels (mainly American white oak ex-bourbon) and some variants receive finishes in European wine casks or filtration processes (e.g., the Cristalino version is charcoal-filtered after aging).
Distillation
Double distillation in copper pot stills.
Ageing
Aging in American white oak (ex-bourbon) barrels with variable durations depending on the expression (e.g., Reposado 8+ months, Añejo 18+ months, 1942 24+ months). Some bottles receive finishes in other barrel types or special processes (e.g., charcoal filtration for Cristalino, Solera system for high-end expressions).
Producer history Don Julio
The story begins in 1942 when Julio González-Frausto Estrada (known as Don Julio) started his activity in tequila production and acquired the 'La Primavera' distillery in Atotonilco El Alto, in the Highlands of Jalisco. Over time the brand expanded to an international presence in the premium and super-premium segment; ownership is now part of Diageo's global portfolio, with the group completing control of the brand in 2015.
Production philosophy
Quality, respect for the land and innovation are at the core of Don Julio's philosophy: careful selection of agaves, slow cooking, and attention to fermentation and aging stages to obtain elegant liquids suited both for mixing and for tasting neat.
Territory
Highlands (Los Altos) of Jalisco, Mexico; historic distillery and production activities in Atotonilco El Alto. Most of the agave is cultivated in the Jalisco region, characterized by volcanic soils and the typical Altos climate.
Don Julio
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.
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Products from Don Julio
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Italy
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