Winery Prunotto

Prunotto was born from the experience of the cooperative 'Ai Vini delle Langhe' and takes its name from Alfredo Prunotto, who assumed its leadership. In the post‑war period, management passed to technical figures such as Beppe Colla, who in the 1960s initiated the practice of separate vinification of crus. From the late 1980s a commercial collaboration and subsequent integration with the Marchesi Antinori family developed; from the 1990s Albiera Antinori contributed to steering the company’s strategy toward the acquisition and enhancement of prestigious vineyards and varietal development.

The production approach combines respect for local tradition with openness to innovation: careful vineyard management, enhancement of individual crus, and experimentation with grape varieties, to express the territorial character in specific labels.

The winery operates in the Langhe and Monferrato region, with vineyards and cru sites distributed across the Barolo, Barbaresco, Nizza, Alba and Monferrato areas. Historic sites include Bussia, Bric Turot, Costamiòle, Pian Romualdo, Bricco Colma and other parcels in Langhe, Roero and Monferrato.

Individual wines from Prunotto have received recognition in international competitions and rankings; some labels have been awarded medals in competitions such as the International Wine Competition / Rodeo Uncorked.