Brand
Live
Live (often marketed as "Live Bio") is a line of organic, vegan aperitifs/bitters produced and sold by La Cantina Pizzolato. It is positioned as an organic alternative for the spritz and other aperitif cocktails.
- Villorba (TV) · Veneto · Italy
- 1 product
The story
Live is part of La Cantina Pizzolato's commercial offering, a winery based in Villorba (TV). The "Live Bio" product was relaunched with a revised look (1950s style) and promoted as an organic bitter/aperitif in communications and shops at least from 2016–2023 (dates recurring on product pages and articles).
Production philosophy
Focus on organic ingredients and certified vegan formulations, aiming to offer a citrusy, natural aperitif suited for the Spritz and other summer cocktails.
Territory
Produced and marketed by La Cantina Pizzolato, based in Villorba (province of Treviso) — northeastern Veneto area.
Production method
Produced as an aperitif/bitter by blending and using natural extracts: the official technical sheet lists water, sugar, alcohol, natural flavor (extract of herbs, roots and fruit) and fruit concentrates (lemon, blackcurrant, apple, carrot).
Characteristics
- Type
- Brand
- City
- Villorba (TV)
- Categories
- organic aperitifs
- bitter / aperitifs
- aperitif liqueurs
- organic and vegan products
- Raw materials
- water
- sugar
- alcohol
- extract of herbs, roots and fruit
- lemon concentrate
- blackcurrant concentrate
- apple concentrate
- carrot concentrate
- Representative products
- Live Aperitivo (Live Bio) — aperitif/bitter (commercial formats indicated: 700 ml, 100 cl)
What makes it distinctive
- Organic formulation and certified vegan (marketed as "Live Bio").
- Designed as an alternative for the Spritz and other aperitif cocktails.
- Marketed and promoted by La Cantina Pizzolato (Villorba, Treviso).
