Brand
J.Rose
J.Rose is an Italian spirits brand created and distributed by Affreschi & Affreschi Srl. The range includes artisanal London Dry gins, an herbal amaro (Sangue Amaro) and the tequila line La7Vidas; the project blends distillation and design with art-style labels by illustrators such as Milo Manara.
- Minervino di Lecce · Puglia · Italy
- 44 products
The story
The J.Rose project was born from the idea of Dario Roselli, owner of the Affreschi & Affreschi atelier. The initiative started with personalized bottles offered as gifts (reported from the 2021 holidays) and later developed into a commercial collection of gin, amaros and tequila. The brand is created and distributed by Affreschi & Affreschi Srl based in Minervino di Lecce (Puglia); for J.Rose gin production a collaboration was set up with Liquorificio Italia (Trieste) for small-scale distillation. The tequila line (La7Vidas) is instead linked to 100% agave distillates sourced from Mexico and packaged/bottled under the brand's portfolio.
Production philosophy
To combine art, craftsmanship and distillation: bottles are conceived as art objects (labels made with a compound based on Carrara marble and travertine and illustrations by artists) while the recipes aim for a refined sensory profile suitable both for mixing and tasting.
Territory
Commercial headquarters and concept: Italy (Puglia, Minervino di Lecce). Gin production outsourced to Liquorificio Italia (Trieste). Tequila produced in Los Altos de Jalisco (Mexico) and commercialized/bottled by the brand.
Production method
For the gin: recipe built on nine botanicals and London Dry method; 'one-shot' distillation declared on a 200 L Mueller still at Liquorificio Italia (Trieste). For the La7Vidas tequila: distillation and processing typical of the Los Altos de Jalisco area (Mexico) with bottling under the J.Rose brand; the Reposado version matures in French oak barrique (commercial follow-up).
Distillation
Gin: London Dry, one-shot distillation declared on a 200 L Mueller still (production at Liquorificio Italia). Tequila: typical production of Los Altos de Jalisco, with subsequent bottling for the brand.
Ageing
For the La7Vidas Reposado line: maturation indicated approximately 6 months in French oak barrique (Reposado version). Gin and amaro: no aging procedure reported.
Characteristics
- Type
- Brand
- City
- Minervino di Lecce
- Categories
- artisan gin
- London Dry gin
- herbal amaros and liqueurs
- tequila 100% agave
- spirits with artistic packaging
- Italian spirits brand
- Raw materials
- neutral grain alcohol (gin base, London Dry method)
- juniper (primary gin botanical)
- herbs and spices (for amaro)
- Agave tequilana Weber Azul (for La7Vidas 100% agave)
- Casks and ageing vessels
- French oak barrique
- Representative products
- J.Rose London Dry Gin (art-label collection, 70 cl)
- Sangue Amaro – Sangue Amaro J.Rose (herbal amaro) 70 cl
- La7Vidas Tequila Blanco 100% Agave 70 cl
- La7Vidas Tequila Reposado 100% Agave 70 cl (Reposado, maturation in barrique)
- Limited editions J.Rose with illustrations by Milo Manara
What makes it distinctive
- Art-style labels and packaging using a compound based on Carrara marble and travertine
- Collaborations with renowned illustrators (e.g. Milo Manara) for collectible label series
- Gin declared London Dry at 43% vol with a 9-botanical recipe
- Gin production outsourced to Liquorificio Italia (Trieste); La7Vidas 100% agave tequila sourced from Los Altos de Jalisco
