Brand
Mulassano
Mulassano is a historic vermouth and liqueur brand linked to the eponymous Caffè of Turin. It offers a range of vermouths (Rosso, Bianco, Extra Dry), bitter liqueurs, aperitifs and a Barolo Chinato, with recipes inspired by tradition and production described as artisanal.
- Turin · Piedmont · Italy
- Since 1879
- 6 products
The story
The Mulassano brand originates from Caffè Mulassano in Turin: the Mulassano family began a liqueur-making activity at the end of the 19th century. The vermouth recipe was developed in collaboration between Amilcare Mulassano and master distiller Pietro Bordiga; vermouth production was initially intended for service at the café in Piazza Castello and over time the brand became a commercial offering distributed beyond Turin.
Production philosophy
To enhance the Turin tradition of vermouth combined with an artisanal approach: careful selection of raw materials, infusion of botanicals and aromatic profiles designed for aperitif use and cocktail mixing.
Territory
Turin and Piedmont (historical origin of the brand and the recipe; regional specialties such as Barolo Chinato).
Awards and recognition
Recognized as best vermouth in the “Liqueurs, Infusions and Aromatics” category at the New Orleans Spirits Competition and mentioned by the Tales of the Cocktail Foundation (2022) — as reported by the brand's official sources.
Production method
Infusion of herbs and spices in a selected wine base; an artisanal process based on historic recipes that are preserved and handed down.
Ageing
For some specific products (e.g. Barolo Chinato) aging in wooden/oak barrels is reported.
Characteristics
- Type
- Brand
- City
- Turin
- Categories
- Turin vermouth
- vermouth
- aperitifs
- bitter
- Barolo Chinato
- herbal liqueurs
- Raw materials
- wine
- aromatic herbs and spices
- alcohol
- Barolo (base for Barolo Chinato)
- Casks and ageing vessels
- oak barrels
- Representative products
- Aperitivo 70cl - Mulassano
- Barolo Chinato 50cl - Mulassano
- Bitter Mulassano 70cl
- Vermouth Mulassano Bianco 75cl
- Vermouth Mulassano Dry 75cl
- Vermouth Mulassano Rosso 75cl
- Vermouth Mulassano Rosso 75cl - DAMAGED LABEL
What makes it distinctive
- Brand linked to Caffè Mulassano, a historic venue on Piazza Castello in Turin
- Historic recipe born from collaboration with master distiller Pietro Bordiga
- Product range: Vermouth Rosso, Bianco, Extra Dry, Bitter, Aperitivo and Barolo Chinato
- International recognition reported for the Vermouth Bianco in 2022
