Brand
Smirnoff
Smirnoff is an international vodka brand, now owned by the Diageo group. Originally conceived in Russia and relaunched in Europe, it is known as one of the most widely distributed vodkas in the world and offers a range from Smirnoff No.21 to small-batch expressions such as the No.55 Pot Still.
- United Kingdom
- Since 1864
- 4 products
The story
The brand originates with P.A. Smirnov (Smirnoff) and, according to official brand communications, the story begins in 1864; after the Russian Revolution the family relaunched the brand in Europe. Today Smirnoff is owned by the international group Diageo and has a global presence.
Production philosophy
Positioned to promote a versatile, accessible vodka suitable both for neat consumption and for use in cocktails. The brand emphasizes global presence, recognizability and a broad range that includes classic vodkas, flavored variants and ready-to-drink products.
Territory
Brand of historical Russian origin, relaunched in Europe and today British-owned; commercial presence and global distribution across numerous markets.
Production method
Grain-based products: Smirnoff No.21 is described by the producer as triple distilled and filtered 10 times; some premium/small-batch expressions (e.g. No.55) are presented as obtained through pot still distillation.
Distillation
Triple distillation and 10-times filtration (No.21 expression); pot still distillation for some small-batch expressions (e.g. No.55).
Characteristics
- Type
- Brand
- Categories
- vodka
- premium vodka
- flavored vodka
- ready-to-drink
- Raw materials
- cereals
- Representative products
- Vodka Smirnoff N.21
- Vodka Smirnoff N.55 Pot Still
- Vodka Smirnoff N.21 1,5lt
- Vodka Smirnoff N.21 3lt
- Vodka Smirnoff N.21 70cl
What makes it distinctive
- Globally recognized brand described by the producer as "the number one vodka in the world"
- Owned by the international group Diageo
- Smirnoff No.21: triple distilled and filtered 10 times; distilled from cereals
- Smirnoff No.55: small-batch variant presented as distilled in pot still
- Wide range that includes flavored variants and ready-to-drink products
