It was born in Franciacorta in 1977 by the will of the entrepreneur Vittorio Moretti, who decided to transform a few hectares of vineyards owned by the family into a company. Located on the Bellavista hill, this is how it takes its name due to its splendid position, which from a single point embraces Lake Iseo, up to the Po Valley. With farsightedness, the entrepreneur Moretti expands and selects his lands up to 203 hectares of vineyards today. Respect for traditions and the founder's great passion for the land make Bellavista a brand and a name of great respect, finesse and elegance in the world today. Excellence is a daily goal that Bellavista pursues with 3 great ideals: Naturalness; Qualitative Constancy and Typological Recognizability. Thanks to this and above all to the respect for nature's time; Bellavista offers a timeless class and style identifiable in simplicity and artisanal attention to detail.