The winery
Vinultra
A winery in the Marlborough region (New Zealand), specializing in single-vineyard wines and operating on a business-to-business model; owner of the brands Little Beauty, Insight and Pounamu. (https://vinultra.com/)
- Marlborough (Southern Valleys, Waihopai Valley) · Nuova Zelanda
- 1 product
The story
Two New Zealand entrepreneurs transformed an old sheep farm in the Waihopai Valley by planting vineyards over the course of five years; the planting resulted in approximately 41 hectares under vine and, once the vineyards were completed, VINULTRA was established as a B2B-focused entity.
Production philosophy
Strong focus on the 'sense of place' and on producing tailor-made wines that reflect the local terroir; stated mission: to captivate the customer and create demand in its niche segment, with ideals that include authenticity, experience and sustainability.
Terroir and vineyards
Waihopai Valley, Southern Valleys, South Island, New Zealand; soil characterized by river terraces, good sun exposure and the marine influence typical of the Marlborough region.
Awards and recognition
Results and mentions in international competitions reported by sources: participations and recognitions. An exhaustive, unequivocal list of awards/years could not be verified directly on the official website.
Characteristics
- Grape varieties
- Sauvignon Blanc
- Pinot Noir
- Pinot Gris
- Riesling
- Gewürztraminer
- Hectares
- 41.0
What makes it distinctive
- Operations concentrated in the Waihopai Valley, Marlborough.
- Vineyard classified as 'Single Vineyard' with approximately 41 hectares under vine.
- Brand portfolio: Little Beauty, INSIGHT and POUNAMU.
- Business model oriented toward B2B and the creation of bespoke wines for niche markets.