To provide customers with information that can help them in their purchasing decisions on Bottleofitaly.com, products may show the following prices crossed out.

For price comparison purposes, products may show the following reference prices:

Recommended Price is the selling price of a product that is set by the manufacturer and/or that is provided by the manufacturer, supplier, or vendor. Bottle of Italy will only show the Recommended Price if the product price charged on Bottleofitaly.com or by at least one retailer was at or above the Recommended Price.

The Suggested Price is used by Bottle of Italy as the base price from which to calculate the percentage savings (shown in red) before the current price.

The Price in Promo refers to the Actual Price already unbundled of any timed and/or dedicated unlimited Promotions. Adding a product to the cart with this heading will automatically apply the discount (to the cart) corresponding to the achievement of this figure shown in “Price in Promo”.