Raw materials
wheat
New Zealand spring water
Brand
Below
Explore the spirits, production style and story of Below.
42 Below is a vodka brand from New Zealand, known for a range that includes the 'Pure' expression and flavored variants (e.g. Feijoa, Passionfruit). The brand is recognized for its image tied to the purity of New Zealand water and for international distribution.
vodka
premium vodka
flavoured vodka
international brand
Producer range
Producer range Below
Spirit categories
vodka
premium vodka
flavoured vodka
international brand
Representative products
42 BELOW Pure
42 BELOW Feijoa
42 BELOW Passionfruit
Distillation and production
Distillation and production
Production method
Produced from cereals (primarily wheat according to commercial descriptions) that are fermented; the distillate undergoes multiple distillation passes and filtration stages, then is blended with New Zealand spring water to reach final strength. No ageing processes are reported.
Distillation
Multiple/continuous distillation with successive filtrations (several passes) prior to bottling.
Producer history Below
The brand was created by Geoff Ross in the late 1990s; initial production and the first bottles date to around 1999. After a period of international growth and a public offering, 42 Below was acquired by Bacardi in 2006.
Production philosophy
Positioning around purity and New Zealand identity: the brand emphasizes the use of New Zealand spring water and local ingredients to convey quality and a distinctive origin.
Territory
Origin: New Zealand. Distribution: international market (presence in several countries; the brand is part of Bacardi's portfolio and distributed globally).
Below
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.
Products from
Italy
Europe
USA, UK, Switzerland