Brand
Feigling
Feigling (commercially known as Kleiner Feigling) is a German brand of fig-based liqueurs, characterized by a youthful image and oriented toward shot consumption and party formats. The most recognizable product is the fig liqueur, sold both in small single-dose formats and in larger bottles for retail and export.
- Eckernförde · Schleswig-Holstein · Germany
- 1 product
The story
The Kleiner Feigling brand was launched by Waldemar Behn GmbH in 1992 and over the years has established itself as a flagship in the company's range of fruit liqueurs, with wide international distribution and numerous flavor variants. The parent company Waldemar Behn is a traditional firm from Eckernförde, Germany.
Production philosophy
Festive, social-consumption positioning: the brand emphasizes simplicity, conviviality and distinctive packaging to encourage consumption in party contexts and street/club culture.
Territory
Origin: Eckernförde, Germany; commercial presence and distribution in various international markets.
Characteristics
- Type
- Brand
- City
- Eckernförde
- Categories
- fruit liqueurs
- liqueurs for shots
- flavored vodka / liqueur
- Raw materials
- figs
- neutral spirit
- sugar
- water
- Representative products
- Kleiner Feigling Original (fig liqueur)
- Feigling Kleiner Fichi 70cl
What makes it distinctive
- Iconic brand for shot consumption and festive contexts, recognizable for its packaging featuring small 'eyes'.
- Wide range with many flavor variants beyond the Original (e.g. Blueberry, Peppermint, Coco Biscuit, etc.).
- Historic format in small single-dose bottles but also available in 50/70/750 ml bottles for retail.