Raw materials
molasses (cane sugar)
natural spices
caramel (coloring)
Brand
Kraken Company
Explore the spirits, production style and story of Kraken Company.
Kraken Company is the brand behind The Kraken Black Spiced Rum, a black spiced rum of Caribbean origin marketed and distributed internationally. The brand is owned and imported by Proximo Spirits (headquartered in Jersey City, NJ, USA) and is distinguished by its black Victorian-style bottle and by a blend of rums with natural spices.
rum
spiced rum
international spirits brand
Producer range
Producer range Kraken Company
Spirit categories
rum
spiced rum
international spirits brand
Representative products
The Kraken Black Spiced Rum 100cl - Kraken Company
The Kraken Black Spiced Rum 70cl - Kraken Company
Rhum Kraken Black Spiced Ceramica 70cl
Botanicals and ingredients
cinnamon
ginger
cloves
Casks and ageing vessels
oak barrels
Distillation and production
Distillation and production
Production method
According to available sources, The Kraken is made from imported Caribbean rums that are then blended with natural spices and flavorings; the label indicates the use of natural flavors and caramel coloring. Some product sheets report the use of continuous distillation for the base rum and a short aging in oak barrels prior to blending.
Distillation
Not always publicly specified for the brand; retail product sheets report the use of continuous distillation for the base rum.
Ageing
Short aging in oak barrels before blending; published sources indicate a relatively short period (e.g. 1–2 years for some batches).
Producer history Kraken Company
The Kraken brand was launched in the early 2010s and established itself as one of the leading black spiced rums globally. The product is based on Caribbean rums blended with spices and flavorings; the brand and its distribution and marketing strategies are managed by Proximo Spirits, a company headquartered in Jersey City, New Jersey. Over time the portfolio has expanded with variants (e.g. Gold Spiced) and special packagings such as ceramic flagons and limited editions.
Production philosophy
Brand positioning centered on maritime and mythological imagery (the 'kraken'), a dark and distinctive visual identity, and an intense, spiced taste experience. The brand focuses on storytelling, iconic packaging and a variety of consumption occasions (neat, on the rocks, cocktails and RTD formats).
Territory
Origin of raw materials: Caribbean (base materials and distilled spirits). Commercial headquarters and international distribution are handled by Proximo Spirits with headquarters in Jersey City, New Jersey (USA).
Kraken Company
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.
Products from
Italy
Europe
USA, UK, Switzerland