brand
Medulla
Medulla is an Italian spirits brand focused mainly on a line of grappa (bianca and riserva) and on creamy liqueurs; the collection is marketed and promoted by Mavi Drink in the Ho.Re.Ca. channel and in retail.
- Italy
- 2 products
The story
The Medulla brand is presented and distributed by Mavi Drink; it has been promoted at trade fairs (for example Vinitaly) and is articulated in a range that includes single-varietal grappe, a grappa bianca, a barrique-aged riserva and a series of creamy and typically Italian liqueurs. No dedicated official website exclusively for the Medulla brand was found.
Production philosophy
Promotional material emphasises the intent to value Italian distillation tradition combined with a modern, refined image: the name and packaging aim to communicate the 'quintessence' of the spirit and an offering designed for consumers attentive to both quality and presentation.
Territory
Italy — production and commercialisation refer to the Italian market, with export handled through distributors and e-shops.
Awards and recognition
Some articles report that products linked to the Mavi Drink/Medulla lines have received recognitions (for example CWSA awards and mentions at international competitions for some references in the range); no exhaustive lists of awards specifically for the Nitor/Flavens labels were found.
Production method
Available product data indicate typical methods for the category: distillation from vinacce (pomace) using steam or batch techniques depending on the expression; cold filtration. Some products are finished in stainless steel, others in barrique for ageing.
Distillation
Steam / batch distillation (varies by product).
Ageing
Varies by product: non-aged expressions rest in stainless steel (e.g. Nitor Bianca), while the Flavens Riserva is aged 18 months in oak barrique.
Characteristics
- Type
- brand
- Categories
- white grappa
- aged grappa
- grappa
- creamy liqueurs
- typical Italian liqueurs
- Raw materials
- vinacce (grape pomace)
- Casks and ageing vessels
- oak barrique
- Representative products
- Grappa Flavens Riserva Barrique 18 months 70cl - Medulla
- Grappa Nitor Bianca 70cl - Medulla
What makes it distinctive
- Medulla line is promoted and distributed by Mavi Drink; present at events such as Vinitaly.
- Grappa Flavens Riserva: matured 18 months in barrique, aromatic profile with wood/vanilla/dried fruit notes.
- Grappa Nitor Bianca: crystalline expression with a fresh, fruity profile; distilled from vinacce and rested in stainless steel.