Brand
Mom
MOM is a premium gin brand produced and bottled in the United Kingdom, positioned with a feminine and playful image ("Queen of the Gins") and included in González Byass's international portfolio.
- United Kingdom
- 4 products
Production philosophy
A modern, distinctive positioning: it combines references to the English gin tradition with a contemporary, slightly transgressive tone, focusing on elegance, femininity and a bold character.
Territory
Production: United Kingdom. International distribution and presence coordinated within González Byass's portfolio (headquartered in Jerez de la Frontera, Spain).
Awards and recognition
The Spirits Business Gin Masters 2022: Gold (noted on brand sheets).
Production method
Produced and bottled in the United Kingdom. The range includes multiple-distilled gins; some expressions are obtained with macerations or infusions of red fruits during the production process.
Distillation
Multiple distillation (official sources mention several distillation passes; some expressions include infusions/macerations of red fruits during or after the process).
Characteristics
- Type
- Brand
- Categories
- gin
- premium gin
- pink gin
- London Dry (style)
- Raw materials
- berries (red fruits)
- botanicals (herbs and spices, including juniper and coriander)
- Representative products
- MOM (gin) 70 cl
- MOM (gin) 100 cl
- MOM Love 70 cl
- MOM Rocks 70 cl
What makes it distinctive
- Brand marketed within González Byass's international portfolio.
- Produced and bottled in the United Kingdom.
- Range comprises MOM (fruity gin), MOM Love (strawberry-based pink gin) and MOM Rocks (London Dry style).
- Brand image characterized by the slogan/positioning "Queen of the Gins".