Brand

Pueblo

Explore the spirits, production style and story of Pueblo.

Pueblo (commercially known as Pueblo Viejo) is a tequila brand produced in the state of Jalisco, Mexico; its expressions include Blanco, Reposado and Añejo and it is made at the facility associated with Casa San Matías (NOM 1103).
tequila Mexican tequila brand 100% agave tequila tequila for cocktails aged tequila
Producer range

Producer range Pueblo

Spirit categories

tequila Mexican tequila brand 100% agave tequila tequila for cocktails aged tequila

Representative products

Tequila Pueblo Viejo Añejo 70cl Pueblo Viejo Blanco 70/75cl Pueblo Viejo Reposado 70/75cl

Raw materials

blue agave (Tequilana Weber var. azul)

Casks and ageing vessels

American oak European oak
Distillation and production

Distillation and production

Production method

Product sheets and commercial documentation report the use of blue agave (Tequilana Weber var. azul), traditional cooking (horno/rollermill), fermentation and a double distillation; for aged expressions, resting periods in oak barrels are employed.

Distillation

Double distillation; some product sheets indicate the use of stainless steel equipment/tanks.

Ageing

Reposado: short resting period (e.g. months); Añejo: prolonged aging (e.g. commercial notes report about 18 months for some expressions) in oak barrels.

Producer history Pueblo

The Pueblo Viejo brand is part of the production family linked to Casa San Matías (NOM 1103), a historic Jalisco producer that creates several labels within its brand portfolio. Commercial sources and distribution materials indicate that Pueblo Viejo is distributed internationally as an accessible line of Casa San Matías's production.

Production philosophy

Focused on producing 100% agave tequila with a value-for-money positioning: bottles designed for both mixing and everyday consumption while retaining territorial characteristics and agave identity.

Territory

Jalisco, Mexico — the Los Altos area (Ojo de Agua) is indicated as the origin zone for the agaves used in production.

Awards and recognitions

Company recognitions reported for the producing house (e.g. mentions of Best Place to Work and recognitions for gender equality) in the parent company's distribution documentation.

Pueblo

This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.

On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.

Products from

Products from Pueblo

View all products